Thank you for your interest in working With Bloomington Farm Stop Collective!  This position is currently 10 hours per week.  We have additional hours available as an associate.  We believe becoming part of our team is beneficial to understanding our co-op, the farmers, customers, and telling our story.  To apply please send a resume to vendors@bloomingtonfarmstop.coop.  We will prioritize responses received by July 15th.

Job Description

Position Title: Marketing Specialist

Reports to: General Manager

Wage Range: $15/hour

Position Objective

The Marketing Director leads efforts to promote the Farm Stop as a vibrant retail space and cafe in-store, online and in the community. This person demonstrates the relevant experience and vision to create and execute strong marketing plans that connect our business with the needs of our customers and farmers. We are looking for someone who can attract new customers, drive greater loyalty and sales, and continue to share our agricultural co-op’s brand, story and mission. We desire someone who articulates our uniqueness and reaches our customers in the right channels. In this important role, we need a leader who can switch between big picture strategic thinking and the attention to detail needed to effectively execute marketing plans. This person is expected to collaborate with the management and board to inspire and lead the marketing team. 

Major Job Responsibilities and Related Duties

1. Marketing and Advertising Plans

   • Develop and execute strong plans that help attract new customers

   • Drive greater sales and loyalty

   • Effectively share the farm stop’s brand, mission and story to the local community and wider region

   • Measure the results of any targeted marketing content to understand how sales were influenced

2. Digital and Print 

   • Create eye catching content for 5 plus social media postings per week on Facebook and Instagram

   • Engage timely with social media comments

   • Develop 1 newsletter per week in Mailchimp.  

   • Maintain and increase newsletter contact list.

   • Create in-store signage for promotions and events

   • Highlight seasonal items and cafe offerings

   • Capture the products and essence of Farm Stop with quality photographs. 

3. Story Telling

   • Promote our local farmers and community partnerships

   • Articulate our journey and achievements at the Farm Stop

   • Educate the community about the importance of supporting local producers

4. Events

   • Identify Farm Stop events that engage our community around local food

   • Build community partnerships with other organizations that benefit the greater agricultural community

   • Assist management  with organizing these events  

Internal Management Responsibilities

• Attend monthly Marketing Team meetings with the General Manager and board committee. 

• Meet weekly with GM on marketing plans.

Skills Required

• Proficient in office programs, Canva, and Mailchimp

• Minimum 2 years previous marketing experience

• Minimum 2 years of significant Social Media experience

• Effective oral and written communication skills

• Team and mission oriented

• Prefer prior knowledge of local food, local food systems, and farming